Tanya Kostiw

Ritz is tapping into the UGC space for the first time to promote its new on-the-go format and Bacon flavour.

Ritz To-Go was first launched in the U.S., and it was seen as a good fit to land on shelves north of the border last month, as Canadians are increasingly snacking and on the move, says LeeAnne Mele, senior brand manager, Ritz and Premium Plus Crackers, via email. Touting a transportable format, crackers are packaged in individual slugs (like the rows of a cracker or cookie box).

http://strategyonline.ca/2014/09/23/ritz-bites-into-ugc-for-new-format-launch/